How to present the innovative light system on car exibitions.
IAA and Geneva Motor Show
With becc agency I created a film showing the new light system of Skoda Superb. We combined beautiful car shots with explanational animations of the light. To make it really easy to understand we animated the new effects seen from the bird's-eye view as well as from the driver's seat. This films were shown in Germany, Switzerland and Russia.
"Are you ready?" To make the show more interactive we created a reaction game for all visitors with a daily highscore.